Lorie's Pictures..

Lorie's Pictures..

Thursday, April 7, 2011

Chapter Twelve..

1. What do you think of when you hear the term public relations? What images come to mind? Where did these impressions come from?

Before class today, I had heard of the term public relations but I never knew what it was. I always thought that it just had to do with working one-on-one with the public. I had seen publicists in movies such as Valentine's Day but I never really knew that their job was mainly focused on public relations. I had no idea that public relations is about "the total communication strategies conducted by a person, a government, or an organization attempting to reach and persuade an audience to adopt a point of view" (Campbell, Fabos, & Martin). This kind of sounds like a presidential campaign.

2. What might a college or university do to improve public relations with homeowners on the edge of a campus who have to deal with noisy student parties and a shortage of parking spaces?

Out of all the questions, I found this one to be the toughest to answer. I'm sure that living on the edge of a campus for homeowners is nerve racking. If I was someone who worked in public relations, I would have specific events in which the homeowners could go out and about one night so that they won't have to hear the noisy students on campus. Another idea is that they should offer them discounted or free tickets to see events in P.E. Monroe Auditorium. They could also plan an event just for the homeowners surrounding the university in appreciation for the things they deal with on a daily basis.